Useful Business Books
General Business Writing |
Report Writing | Business Books
Be Brilliant At Business Writing
This is a nice clean book for doing most types of business writing.
It is ideal for anybody who has to do marketing or sales and I would
especially recommend it for those in small to medium sized businesses
where as the Marketing person you will be expected to do everything.
More info here>>
The MAMBA Way To make Your Words Sell
This book is aimed at Marketing Managers and is particularly important
for those who not only have to devise a marketing communications plan,
but also have to implement it. This book is written in fairly simple
English, has surprisingly little jargon and at just over 90 pages not
a word is wasted!
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Report Writing
There are lots of report writing books, but Bowden from the London School
of Economics manages to balance readability with the depth required
to have a thorough grounding in report writing. Find more information
here.
More
info here>>
Marketing Plans
I've got a lot to thank Malcolm McDonald for, his book wasn't on my
official reading list at university and after buying
it I quickly realised why. It enabled me to do my marketing plan with
very little effort and score an easy A and worse still nobody could accuse
me of plagiarism because I'd properly referenced it. That was twelve
years ago and I still use it today. It's been through a couple of editions
since then and each edition has made a few small improvements, but Malcolm
McDonald pretty much got it right first time. If you have to make a Marketing
plan, get this book!
More info here>>
Market Leader: Business English with the Financial Times
This is my favourite range of English learning business books, because
the material is more authentic there are plenty of real case studies
and issues for students to get to grip with good quality examples of
business letters and reports. If you are planning to buy a complete range
of business books then this is what you should get your students. (The
ranges from Cambridge University Press and Oxford don't even come in
a close second to this.)
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Improving your grammar
There's just no beating Raymond Murphy's guide to grammar, it's a personal
favourite of mine, because when I started teaching English it helped
me to understand how to teach the grammar rules. I knew what the answer
should be, but to explain how was another matter entirely. It hurts me
to criticise this book, but the one thing it doesn't have is comprehensive
time-lines.
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You can also check out these other
business books
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